Instant Archetypes: Tarot Normal - Instant Archetypes: a New Tarot for the New Normal

Instant Archetypes: Tarot Normal

Instant Archetypes: Tarot Normal is a carefully selected piece from Somerset House Shop. Instant Archetypes is a toolkit for anyone looking to open up possibilities, surface questions and untangle stubborn challenges. A reimagining of the timeless tropes of the Major Arcana for the 21st Century where the Fool is now the Consumer, the Chariot is a Drone, and the Moon is a Meme.

It is made for slow looking, creative play and gifting to design-minded friends or family. Chosen for its connection to art, design, fashion and contemporary culture, this product works well as a considered present or as a distinctive addition to your own collection.

Shop Instant Archetypes: Tarot Normal online for a product that reflects the creative spirit of Somerset House. The design, subject matter and presentation make it easy to enjoy at home, share with someone special, or keep as part of a wider collection of books, objects and accessories inspired by creative practice.

Each item in the shop is curated to sit alongside exhibitions, makers and cultural stories. Instant Archetypes: Tarot Normal Instant Archetypes: a New Tarot for the New Normal offers an accessible way to bring that point of view into everyday life, whether you are browsing for yourself, choosing a gift, or looking for something with a strong visual identity.